• warm@kbin.earth
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    4 months ago

    Valve could reduce their cut honestly, perhaps some program for independent developers to help them get on their feet. I don’t think the top games or big publishers should be getting cut reductions.

    Either way, Valve haven’t been buying out studios for exclusive games, so Epic and Sweeney can go fuck themselves, they are scum.

    • stardust@lemmy.ca
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      At the same time it’s not like Valve is not making use of the extra money to use it only for taking in profits. It might of been what made it possible to try entering the hardware market with VR and the Steam Deck and putting resources in trying to make Linux gaming for accessible for regular people. Might of been what allowed them to not be deterred after the failure of the Steam machine and Steam Controller.

        • Mkengine@feddit.de
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          Why do I see this online so often? Is it an educational thing? Is it an auto correct thing? Or something other? I am not a native speaker, so I have no clue how this happens.

          • Lupec@lemm.ee
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            My understanding is folks tend to gravitate towards that because it’s indeed very close to might’ve and whatnot phonetically. My anecdotal experience as a non-native speaker is we tend to be less affected since we usually tackle speaking and listening more seriously after we’ve already familiarized ourselves enough with writing/reading, grammar and vocab.

    • NOT_RICK@lemmy.world
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      If I recall correctly valve did lower their cut in the wake of EGS having better terms for devs.

      • warm@kbin.earth
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        4 months ago

        For the first $10m earned it’s 30%, then it’s 25% until $50m, then it’s 20% from then on.

          • snooggums@midwest.social
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            Why?

            If steam has to do the work to host the game then the majority of effort is going to be getting to the published and available to buy step, which is recouped along with server costs early on. As it scales, the efficiencies kick in and the price gets lowered a bit.

            A company keeping 70% of retail price is still a higher cut than they would get for a game on a shelf at a store, and most likely with a far higher number of sales through steam. Plus it is digital so they don’t have all the physical distribution costs. For smaller games those additional costs and advertising are going to keep them from being feasible.

            Valheim and Palworld wouldn’t have been massive successes on store shelves. 30% for visibility and unlimited scaling if the game is more successful than expected is a pretty good deal for the benefits it provides. It actually does buy something, it isn’t the mob’s cut for pretending to protect your business.

            • warm@kbin.earth
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              4 months ago

              It’s the other overheads too, publishing cuts, marketing cuts, QA etc before you get down to the money made for wages etc.

              Valve are absolutely in a position to take less, but the service they provide is like no other.
              I don’t give a fuck about EA/Ubisoft etc getting a smaller cut, but independent developers could absolutely benefit from some sort of program.

            • fidodo@lemmy.world
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              4 months ago

              Was about to ask what’s with all the shilling here but just realized which community this is. Have fun shilling for a mega Corp. Go tell yourselves that 30% cut isn’t ridiculous.

              • Carighan Maconar@lemmy.world
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                Okay, so you say a 30% cut is ridiculous.

                But let’s move that away from the mega Corp [sic] everyone here is supposedly shilling for. Let’s talk about cuts lost to distribution and delivery for a second.

                I cannot answer this for a lot of industries, but for example for board games ~7%-9% go to the actual designer. That’s 91%-93% that is lost along the way. Even if we take Sweeney’s 25% example that the devs get, that’s still 3x-3.5x as much as for physical products.

                This would indicate that digital distribution is far better than physical for developers making games, as they get a vastly bigger percentage of the money. Within the digital space, we can compare things a little bit, at least for video games.
                Digital storefronts seem to roughly all come out at 30%, for which Valve provides more value than say Google or Apple, as they also give you forums, mod integrations, and various dev tool to use to simplify development of your game’s modding and multiplayer features.
                We also know that consoles are pricier, as you have to pay certification costs for updates on top of the original distribution, and in a way this is true of the mobile stores, too.

                Now, don’t get me wrong: 30% is a ton of money, and I cannot see where a rich company needs this much money. However, I would argue they’re one of the last companies to tackle in improving as far as them not taking excessive money goes, and everyone else (Google, Apple, MS, Sony, even Epic considering how they do fuck all for the 12% cut they take) should get impacted first, plus it’s still difficult to argue that digital cut is excessive to begin with comparing the vastly improved developer cut comparing the physical distribution space - as good as I can compare board games vs video games, granted. But I would estimate that the overhead costs of physical sales for video games aren’t that different, manufacture, shipping, it’s all comparable after all. Video games need less container space, but they also sell for less.

                • P03 Locke@lemmy.dbzer0.com
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                  4 months ago
                  • YouTube takes 30% from fan-funded revenue
                  • Twitch takes 50%, which was an increase of their 30% cut, and people have called them out on it
                  • Apple take 30%, but recently reduced that to 15% for apps making under $1M/yearly
                  • Google Play has the exact same system
                  • GOG takes a 30% cut
                  • Epic Games takes a 12% cut, but they are purposely operating at a loss and this comes with a lot of strings attached (exclusive contracts, passing transaction costs to users, etc.). This is not sustainable, and developer should expect an increase as soon as they take over more of Steam’s userbase. (If they take it over…)

                  Overall, calling a 30% cut “ridiculous” is patently false. It is the industry standard.

            • helenslunch@feddit.nl
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              Why?

              I am not going to pretend to understand the economics involved but 30% is an absurd amount of money to charge someone to do nothing but provide a storefront to sell games. I’d wager Sweeney is correct that Valve makes more profits than the actual developers. You know, the people who do the actual work of creating and maintaining the game.

              Valve is exploiting their market dominance to rake in absurd profits for what is in all likelihood, very little actual work.

              Valve makes more money per employee than fucking Apple. If that’s not an indicator of giant profit margins, I don’t know what is.

              And while they do use that money to improve the gaming industry, and they’re a relatively ethical company, that don’t make those profit margins any less ridiculous.

              A company keeping 70% of retail price is still a higher cut than they would get for a game on a shelf at a store

              And I’d argue that’s also exorbitant and that there are far more logistics and other costs involved.

              Valheim and Palworld wouldn’t have been massive successes on store shelves.

              They could have been significantly more successful if Valve charged 15%. And Valve would remain extremely profitable.

              Also want to note that Sweeney would absolutely begin charging 30% if and when he could, but right now that’s literally all they have going for them.

              • warm@kbin.earth
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                To be fair, Steam provides a lot more than “just being a storefront”. There’s large feature set there in Steamworks which is ‘free’ for developers to use.
                The game developers would probably spend more than 30% of revenue hosting their own game on their own store, so the value is there already.

                It would be strange if Valve’s cut went up the more money your game made, but it would be better for independent developers.

                • helenslunch@feddit.nl
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                  To be fair, Steam provides a lot more than “just being a storefront”.

                  Meh. I wouldn’t call it “a lot”. And most of the hardware they’ve made has been a huge flop, SD being the (amazing) exception.

                  The game developers would probably spend more than 30% of revenue hosting their own game

                  …what? How do you figure that?

            • echo64@lemmy.world
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              Why should valve, or sony, or Apple, or Google get 30% of the revenue of entire industries for having a download and payment service.

              It’s extortionate and undeserved. When I play a game I absolutely love, one third of the money for that game didn’t go to the people who made it, it went to valves endless bucket of money. It’s not right and we should not be defending these extremely high cuts.

              • stardust@lemmy.ca
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                Valve runs a profitable Launcher that allows them to try expanding into ventures like the Steam Deck and pushing Linux gaming adoption even if it ends in failures. That extra cash is what allows for businesses to expand beyond only one field.

                Otherwise a company is just stuck being just a reseller, and I think gaming space currently is better for Steam Deck and how it’s pushed more people to try Linux. And even before the Steam Deck work on Proton helped. Having profits makes it easier to absorb failures and put resources towards stuff like Linux that is niche and may never gain a significant enough adoption.

                Like epic even with fortnite can’t financially justify supporting Linux anticheat for fortnite, so I guess that’s what happens if a company is not taking in enough profits. And Epic store is only being kept afloat because of fortnite, and is losing money.

                • ipkpjersi@lemmy.ml
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                  Also, it’s worth pointing out that Gabe seems like a decent guy, and Tim Sweeney is a fucking prick. So I think that’s a pretty big difference right there too. Valve has earned respect, Epic has not.

                • Carighan Maconar@lemmy.world
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                  Not just the Steam Deck. It or the Index (or IMO even better the Link and the Controller) are certainly more noticable things they did, but big wins to me are stuff like the integrated modding in Steam, or the ease of user reviews.

                  And for a newer feature that has become somewhat standard across stores but only because Valve startedi t and they had to keep up, refunding without any questions asked.

              • snooggums@midwest.social
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                When you buy something at the store, did you know that in most cases the company selling probably saw less than half of what you paid? What if they don’t have it in stock?

                steam provides a ton of benefits at scale that would have probably eaten up more than 30% of the price for the game company, with the ability to instantly scale with no limitation if it picks up in popularity.

                • echo64@lemmy.world
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                  If I buy a single player game, more than likely, valve is making entirely profit on that 30%. The cost of the download is below a penny to valve. Yet they still get s third of that companies revenue.

                  Charge them for the services if you want. They aren’t doing thst, they are taking 30% of an industries revenue for doing nearly nothing.

            • mindbleach@sh.itjust.works
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              Getting paid half as much to be a middleman as the developers get paid to make the goddamn game is obscene. Especially for Steam, a pseudo-monopoly on a platform they did not make. Steam is a program for Windows PCs from a company that makes neither Windows nor PCs.

              Well, I guess they kinda do both, now. Nevertheless. 30% to be the gatekeeper is quite a fucking cut.

      • Johanno@feddit.de
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        I mean I don’t know how much money steam is banking, but they provide quite a good service for their share.

        Max download rates at all times (almost).

        Amazing steam overlay. Online gaming. Online saves. Workshop. Linux support.

        And many more. Some of that epic has too but in comparison epic launcher is shit.

      • RedditWanderer@lemmy.world
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        It would effectively not do anything for game devs to reduce it by 5%.

        On the dev side steam provides distribution and a bunch of tools while you develop your game. Tomorrow you can pay 100$, and steam will support you with keys, releasing and publishing your game, reviewing it for free etc.

        I have a game I’ve been developing for 5 years part time. I have steam keys I share with testers, and can distribute version for free, with all the patch notes and update features from steam for 100$.

        When I do release, they’ll have earned the 30%, and if I don’t release I’ll have saved a ton and steam will take the costs. This greatly reduces the barrier to self-publishing. Out of all the companies I deal with, this is by far the fairest and lest predatory model there is. Gaben could have just bled us of our money even more and it would have worked. They are very rich because they are very humble in a sense.

          • Armok: God of Blood@lemmy.dbzer0.com
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            Yes. It would mean that small indie games with low sales wouldn’t be hit as hard by Steam taking a cut, and huge hits that sell millions of copies would help subsidize this.

    • Safipok@lemmy.ml
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      The reason big studios get better rate is because they have leverage. Just as Amazon has leverage against apple in app store

      • warm@kbin.earth
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        Its based off revenue, obviously more revenue made overall gives Valve more money with less cut than small revenue at a larger cut.

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    If scale is no longer an issue, why can’t Epic create a store with similar functionality to steam? Because it’s not about that. It’s about Tim not being able to pocket as much.

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      Epic simply doesn’t want to be consumer friendly. Epic sees the money Valve is making, but not the effort Valve puts into their store. Just how consumer friendly Valve is the reason Valve basically a monopoly. Valve gives so many tools to the devs too such as SteamAPI to make their games better and accessible to a wide range of consumers with a wide range of devices.

      Epic knows that the way it can fight Valve is by pointing out their 30% cut. Everything else, involves making their store better, which Epic doesn’t wanna do.

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      Human rights principles? Tim needs to quit sniffing his own farts. He’s trying to sell digital video games on iPhones, not end human trafficking.

        • Dudewitbow@lemmy.zip
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          discord i believe when they sold games only took like 10% cut. turns out, thats not all it takes to sell games, and its not like no one uses discord, so you couldn’t even say people were avoiding the software as it is a popular platform.

        • Midnitte@beehaw.org
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          12% of 0 is still 0.

          Also wouldn’t be surprised if to get such a low rate requires exclusivity…

        • teawrecks@sopuli.xyz
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          Afaik it was a deciding factor for a lot of playstation exclusives that started porting to PC.

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        Yes. Since nobody else seems to want to answer. Also, they waive the Unreal Engine revenue share from sales on the Epic Store.

        I appreciate Epics pro developer stance, but the need a better consumer experience and innovation in that space if they want to be serious about the store.

        Valve has spen’t much of the last 25 years pushing the industry forwards in distribution. That’s why there’s so much loyalty to them.

        • JustEnoughDucks@feddit.nl
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          They are only pro developer because they aren’t breaking into the market well at all.

          I guarantee that if they ever have a breakthrough and start approaching 40% sales or more, they will double their cut for sure.

          Their cut is literally only to draw in developers and operate at a loss, subsidized by other income or investors, to gain as much market share as possible before jacking up prices.

          It is the exact scummy playbook that amazon went by to drown their competition with their bare hands. The only difference is that Epic doesn’t understand the market at all and won’t commit resources to improving their store.

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      They were literally selling physical game boxes with a code and an installer for Steam in it instead of the game.

      Steams initial tactics are as scummy as Epic’s. The reason they don’t need them anymore is because of their semi monopoly.

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      Do you know why steam is dominating? There are no better alternatives. They actively work on projects that benefit everyone, including their competition.

      For the time being, there’s nothing to be said other than other companies need to stop being so shitty.

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        Valve forever more have my support just because of proton. Letting me get off windows to game has been revolutionary for me.

        • teawrecks@sopuli.xyz
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          I don’t understand this mentality. It has no loyalty to you, why be loyal to it?

          Be loyal to people, not to organizations.

          • Seasoned_Greetings@lemm.ee
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            By your logic, it makes sense to be loyal to Gabe, who has long thought to be the driving force behind steam remaining what they are and not falling down the capitalistic hole of exploiting their users for every red cent.

            • teawrecks@sopuli.xyz
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              Gabe doesn’t know you, you don’t know him, Gabe represents a concept to you all. To be loyal to him is at best a parasocial relationship. He is not your dad, he’s not your professor, he’s not any kind of mentor to you, he’s just someone who doesn’t speak much publicly, and gets good PR because his capitalist interests happen to align with consumers right now. 15 years ago, Elon Musk fell into the same boat.

              Look, I enjoy gaming on Linux as much as the next person, but I’ve also seen gamers make this completely unnecessary fanboy move over and over for decades.

              not falling down the capitalistic hole of exploiting their users for every red cent.

              The concept of a “hat shop” was literally invented by TF2 and every other game copied them. And they’re arguably exploiting small devs for every “red” cent while cutting breaks to the billionaire publishers. They also make devs eat the full cost of a refund. You’re not going to defend that behavior, you can only say “doesn’t affect me specifically” and ignore it.

              But what if we didn’t ignore it? What if instead we praised their good behaviors AND rebuked the bad? What if we just behaved like responsible consumers? Imagine…

              • Seasoned_Greetings@lemm.ee
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                I don’t think that taking a cut for the sheer exposure of the platform is the same as exploitation. Even small devs make more money by an order of magnitude through steam than they would if they did not.

                Steam costs money to operate. I really don’t understand why people think steam should just be valorous and noble and not make any money. Labeling them the middleman implies they don’t do anything. They provide a service in the same way a grocery store is there to make sure you don’t have to drive to a different farm every time you want a different kind of vegetable.

                That’s really the only problem I have with what you said. Of course people shouldn’t be loyal to companies, I’m just pointing out the flaw in your logic that people should be loyal to people instead. Any type of figure that you don’t personally know is primarily a concept.

                But also, “Behaving like a responsible consumer” is an idealistic fantasy that mostly fails because of the prisoner dilemma. If not enough people do it, the only people who suffer are the ones doing it. That base mindset might be overcame on an individual basis, but it’s rarely popular enough to gain the traction required for actual change, and it becomes more and more difficult the more people are content with the service.

                It doesn’t help that steam is essentially the only game launcher that isn’t tiny or garbage.

                • teawrecks@sopuli.xyz
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                  Steam costs money to operate. I really don’t understand why people think steam should just be valorous and noble and not make any money.

                  This is exactly the point I’m making. Or rather, I really don’t understand why people think steam IS valorous and noble and not just making money.

                  I’m just pointing out the flaw in your logic that people should be loyal to people instead. Any type of figure that you don’t personally know is primarily a concept.

                  Agreed. I don’t follow why that means you should have loyalty for them.

                  “Behaving like a responsible consumer” is an idealistic fantasy that mostly fails because of the prisoner dilemma.

                  Totally agree.

                  It doesn’t help that steam is essentially the only game launcher that isn’t tiny or garbage.

                  I agree with basically everything you said. I just think the rational implication is to be reservedly greatful for the parts that benefit you, and readily critical of the parts that don’t. And I don’t understand why people instead reach the conclusion that one or two random alignments in interests means they should swear their allegiance to a corporation that cannot possibly do the same for them.

          • Omniraptor@lemm.ee
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            Being loyal to people can be pretty bad actually (see, idk, Darth Vader’s biopics).

            • teawrecks@sopuli.xyz
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              I’m obviously not saying “be unquestioningly loyal to anyone with a pulse”. My point is that, if you’re going to have loyalty, direct it toward a fellow human being, not an ephemeral hive mind whose only “loyalties” are legally required. (And a picture of a person you’ve never met and who doesn’t know you doesn’t count as a person, for obvious reasons).

      • snooggums@midwest.social
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        Yea, steam actually earned their market share through being a solid storefront and game distribution center and not because of exclusive releases from third parties or shady practices beyond promoting games.

        Sure, they are the only place for valve games, but that is because those are their games. Yes, some of their games have loot boxes and that is all terrible, but that is the games and not inherent to steam.

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          It’s as if the recipe for success is not fucking over your customers and provide good product. Huh, weird

        • Kaldo@beehaw.org
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          Did they tho? Steam was absolutely terrible in the beginning, the only reason people used it back in the early days is because you needed it for super popular valve games. It had nothing to do with them being a solid storefront or anything of sorts.

          • stardust@lemmy.ca
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            And then look what happened after steam of companies saying PC is dead and not wanting to invest in it. It’s not like the market wasn’t open for anyone to enter. All the other companies didn’t care including Microsoft in their own platform. Even look at how barebones the launchers are compared to Steam and how all the companies didn’t care about Linux.

            It’s not like these opportunities were never around and Steam just happened to get good will. Companies still are putting in the bare minimum and have more trouble or maybe disinterest in matching the features of Steam than a new company making a smartphone. How ridiculous is that. That companies making a smartphone did a better job of trying to be modern than a companies attempt at a launcher.

          • snooggums@midwest.social
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            I have used it since a few days after release (Sept 13, 2003) because I was playing Counterstrike. It made updates and finding play servers so easy even though it did have a rough start with connectivity. Honestly, it was better than whatever we had to use prior even with the issues.

            Once they sorted out the server issues and started adding non-valve games it became even more useful and we end up where we are now.

            They are currently still on top because of being a solid storefront and the other things I listed.

    • Dudewitbow@lemmy.zip
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      my problem is people conflate pro develper and pro consumer actions as the same thing, when they arent. what epic does is very pro developer(better cut, money in advance if exclusive), but the platform is far from being pro consumer(removes consumer choice in platform to buy it on, lower competiuon, inconplete community, store, workshop, and os functionality). I’m in open arms for competition, but it actively is a worse consumer experience, then its very hard to support.

      • Gamma@beehaw.org
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        Epic is really only pro-dev in that way though, steam has a lot of perks through its steamworks api

      • JustEnoughDucks@feddit.nl
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        I said this in another place, but the single only reason that Epic is pro developer is because they have miniscule market share.

        If they gain significant market share, they will 100% absolutely guaranteed, no doubt, double their cut from developers.

        It is the exact scum tactic that has been done dozens of times before like amazon.

    • Seasoned_Greetings@lemm.ee
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      Here’s the difference. When we talk about companies dominating an industry, we’re usually talking about practices that keep competition from even forming. Monopolies are formed as a result of big companies buying out or making it impossible for their competition.

      Steam doesn’t do that, which is a big reason they won their monopoly suit. They just provide a better model than anyone else is willing to, and they rake in the cash because of it.

      Compare this situation to books-a-million in the states. Books-a-million doesn’t have a monopoly on books, they just have created a better environment for selling them. They aren’t stopping other book stores from opening or buying chains to shut them down, they just sell you a cup of coffee and give you a place to sit while you browse their massive selection.

      That’s not a monopoly, that’s just better business.

    • dudinax@programming.dev
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      Valve isn’t dominating an essential industry. They could control 100% of the game market and it would make no difference to anything important.

        • Seasoned_Greetings@lemm.ee
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          The US congress is freaking out about TikTok because of national security concerns about china potentially harvesting data on americans and influencing politics, not because TikTok is a monopoly.

          This is not at all the same thing.

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            If they want to harvest data and influence politics they will have to pay an American billionaire to do so, like Russia and everyone else does. Good work, Congress.

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          It matters if people are captive consumers of the product. It does not matter if they can simply stop using the product with no ill consequences.

          The same goes for movies, TV, music. You can simply stop buying these commercially with no ill effect.

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              I don’t like Valve. I don’t like the non-ownership model of game distribution.

              Users aren’t captured at all, since none of them need to purchase video games. Game developers may be captured by Valve, but game developers aren’t producing anything of importance.

              I’m for legal restrictions on industry practice that are predatory towards the users, but there’s no need to protect the industry itself from control by Valve, since nothing important is being controlled.

              Valve also can’t control the gaming industry if they don’t control the OS gamers use. They may be trying to control the OS, but they haven’t done it yet. Until then, they can’t prevent users from installing games outside of Steam. If Developers are locked in to Steam, it’s because users buy games in Steam and refuse to buy games outside of Steam. The users behave this way because Steam provides lots of value to them.

              If Steam starts to abuse users instead of serving them, there’s nothing stopping them from purchasing games some other way.

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                  I’m not arguing none of this matters.

                  This is what I’m arguing: if Valve had control of the gaming industry, which it doesn’t yet but might later, it would matter so little that we’d need no public policy to address it. Anyone who isn’t in the industry needn’t concern themselves about it.

    • JJLinux@lemmy.ml
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      While you may have a point that we can’t know what any company will do in the future, the fact remains that Valve has earned their place by 2 factors alone:

      1.- Constant innovation to make their platform a place where everyone wants to be, without crippling the competition, despite having the means to do it. 2.- years of building trust with their users and providers alike by being transparent and clear on what they offer, while adding value which costs money that they absorb.

      Yes, 30% of so much money is a shitload of money, but I have yet to see one good reason why that’s a bad thing other than the usual “it’s too much” bullshit argument.

      Unity, Reddit, Google, Apple, Microsoft, Amazon, these companies have 1 common denominator: they have gone out of their way to destroy anything that would present a risk to 10 cents of their revenue, including, but not limited to, absorbing any potential competition, regardless of if they represent a risk to their dominance or not.

      Do not compare valve to these assholes. Valve is making tons of money? Unless you can show me, with evidence, how this is detrimental to anyone else, other than the fact that you are not making as much, all you have is bullshit and a fucking tantrum.

    • CileTheSane@lemmy.ca
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      We worry about companies that aren’t anywhere near as dominant as valve. Just because their interests align with ours today doesn’t mean they will tomorrow.

      Valve is dominant because they treat users well. Is your argument here seriously “Yes, Valve is a better platform that treats you well, but you shouldn’t use it because other people already do! You should use a platform that’s not as good because competition!”

      A competitor in any industry needs to do more than “exist” to be worth using. If Valve starts acting shitty I will stop using it, much like how I have stopped purchasing or playing Blizzard games.

    • CALIGVLA@lemmy.dbzer0.com
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      That’s insulting to Carmarck considering how intelligent and talented the man is. Sweeney is a mediocre programmer and a hack businessman at best.

        • SUPAVILLAIN@lemmygrad.ml
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          There’s two Carmacks in gaming and I can never keep them apart, which is a point of cognitive dissonance for me because one just held a right-winger convention and the other was one of the minds behind the now-defunct Unreal franchise that I still miss to this day.

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        I don’t think either John or Adrian worked on Unreal.

        I assume it’s John your calling a chud, because he’s the one returned to speak at that scifi convention.

        • SUPAVILLAIN@lemmygrad.ml
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          Fuck does that mean there’s a third Carmack I’m forgetting about? 'Cause I’d swear there’s a Carmack in the credits for UT2k4.

          • possibly a cat@lemmy.ml
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            Hmm. It wasn’t John or Adrian, I don’t think. Those are the Id/Doom Carmacks. But there still could have been another dev on the team also named Carmack.

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              Y’know after wracking my brain for the past 15 minutes you might be right; I might’ve somehow mentally mondegreen’d the credits screen of Quake 3 Arena over that of Unreal 2k4

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                Yeah I was wondering if you were thinking of Quake.

                It’s not like I can keep any of this straight either - I just happened to have been on a Doom history binge again earlier this week.

    • Truck_kun@beehaw.org
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      Weekly reminder for everyone to go get their free epic store game of the week…

      And never install the launcher or play any of said games.

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    Less drama more context would be nice from headlines, but man does it feel like I’m asking too much

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    The “you mad bro” is found among internal Valve communication (Valve COO Scott Lynch to Erik Johnson and Newell, i.e. in the sense Johnson/Newell being “mad”, not Sweeney). It was particularly not sent out as a response to Sweeney. Another outlet already got tripped over this and had to make a correction: https://www.gamingonlinux.com/2024/03/valve-coo-on-epics-tim-sweeney-you-mad-bro-when-launching-the-epic-store/

    This is not quite as sensational as some people are framing it.

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    The 30% cut is an obscene standard that needs to be reduced on PC, console, and mobile. Taking an entire third off-the-top as nothing but a middleman and file-server is indefensible. Valve doesn’t even control their platform - they shoved their way onto computers via HL2 and now perpetuate an overwhelming market share. Then as now, it is a problem that games require any online DRM launcher.

    Tim can still get bent.

    EGS by all accounts does fuck-all to attract users or sellers, beyond adjusting that cut, and it is still a project that exists primarily as rent-seeking for that cut.

    Same deal for Fortnite on iOS: their excuses are pretense for taking 30% of everything spent on an app or IN an app, on every iPhone. They once strongarmed Facebook out of even mentioning that. Furthermore, people must have software freedom. It is intolerable that Apple ever restricted what you install on your own goddamn phone.

    Fortnite should be unavailable because Fortnite should be illegal.

    Nothing inside a video game should cost money. Real-money charges make games objectively less enjoyable. Maximum revenue comes from addiction to manufactured discontent. It is infecting every platform, genre, and price point. It is in single-player games. if we allow this to continue there will be nothing else.

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    people use ‘u mad bro’ like it’s some great insult. people get mad. it’s a human emotion. it exists for a reason. it’s not a glitch. anger is a motivator, and a damn good one. get mad, folks. use that energy. most people aren’t mad enough these days.

    • Carighan Maconar@lemmy.world
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      How so?

      I mean it’s not like Epic does anything to help sales, they just give devs slightly more of the money. Or at least it cannot prove that. Their store is so badly organized that the reduction in discovery and the Sweeney-created (and in fact at this point seemingly deliberate) negative association of the epic store and in particular exclusivity on it, it’s impossible for a company to judge whether the 25.7% increased money (70%->88%) is not easily eaten up by the loss in sales compared to other stores.

      Valve can also trivially point to all the stuff Steam provides like forums, mod integration and streaming to justify higher cost, and Sweeney suspiciously never talks about that. I bet if he had to, he’d have to admit that he actually provides less value with his baby store considering how little devs get for the 12% taken compared to what Valve provides for the 30% they take.

      Is it cool that stores take 30%? No.

      Can I, as a gamer, judge whether it’s a valid amount of even one worthy of critique in particular comparing brick&mortar supply chains (his 75%-loss-criticism is a false equivalence, as the extra costs he adds existed with physical stores, too)? No, I cannot.

      Does it feel to me as a gamer that I get “more” buying a game on Steam than on Epic? For sure! Sometimes I can get it cheaper on Epic, which might be worth it compared to having stuff like workshop integration or prompt updates on Steam. Or it might not be, that’s something everyone has to judge.

      For me personally, my takeaway from Sweeney’s baby trantrum antics and aggressive exclusivity has been this:

      • I window-shop on all digital store fronts.
      • I select where to buy based on isthereanydeal, with no particular weight given to any store except a little one towards GOG because I get actual installers for offline storage there.
      • However, Epic is explicitly excluded. I browse there, I take the freebies, I don’t buy there. The only money Swine-y ever got from my was the 7€ when that bug around Death Stranding happened and I didn’t realize my free game actually cost me money instead of being free.

      His criticism might be valid. Or not. I cannot judge that. Regardless, he’s an asshole and his shop is terrible for me as a customer comparing the alternatives.

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        How so

        Well

        Then Sweeney adjusts his flight goggles and gets ready for takeoff on one of his pet peeves: the 30% platform fee on Steam. “There was a good case for [such fees] in the early days,” writes Sweeney, “but the scale is now high and operating costs have been driven down, while the churn of new game releases is so fast that the brief marketing or UA value the storefront provides is far disproportionate to the fee.”

        Sweeney opines that, if you were to strip away the top 25 selling games on Steam, “I bet Valve made more profit from most of the next 1000 than the developer themselves made.” The maths to get there is 30% to Valve, 30% on marketing, and 15% on servers / engine costs, so “the system takes 75% and that leaves 25% for actually creating the game, worse than the retail distribution economics of the 1990s.”

        Sounds valid, it’s a really high cut

        “Right now, you assholes are telling the world that the strong and powerful get special terms, while 30% is for the little people,” writes Sweeney. “We’re all in for a prolonged battle if Apple tries to keep their monopoly and 30% by cutting backroom deals with big publishers to keep them quiet. Why not give ALL developers a better deal? What better way is there to convince Apple quickly that their model is now totally untenable?”

        Sounds valid, making deals with the big publishers for smaller cut and taking the big cut from smaller publishers. Sounds pretty shit

        • Carighan Maconar@lemmy.world
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          Yeah but OTOH I can easily see this be discussed away. Economy of scale is very much a thing in physical distribution (so smaller board games have to set aside significantly higher percentages to manufacturing, logistics and marketing), and I lack the business knowledge to know how this does or does not translates to digital distribution.

          In other words I cannot judge that, but I have two indicators to suggest it might be a thing:

          • Physical distribution mirrors it.
          • Sweeney is an absolutely untrustworthy source, and him so vehemently poking at it suggests it’s a false narrative.

          (Plus let’s not forget that Sweeney would take a 105% cut if he could get away with, he himself is a money-greedy bastard)

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            I think their claims seem credible. I think Steam lowering their take shows that 30% was indeed higher than necessary. And lowering it for those selling shitloads of copies and keeping it high for smaller sellers does sound a bit backwards and scummy.

            But both Epic and Valve are businesses. Of course they’re going to be greedy and scummy. I wouldn’t really expect anything else. I just think in this case the specific arguments towards Steam seem valid.