Thing is that’s not what it means, because the impactful part of this “backlash” wasn’t people just voting with their own wallets. Instead it was them going into stores and throwing displays around and being generally unpleasant at best and calling in bomb threats at worst.
It’s the same thing as those out of state Boston white nationalist “protestors” and those dumb Cunts for the Confederacy idiots trolling school boards. Most of them aren’t actually local participants and they drive or bus in to disrupt shit and appear much more local and larger than they are. In reality they’re from all over the place and you only have a small handful of them making a stink.
Probably all of them.